Pearson Graham | Graphic Art Services
Logos | Identity
Displays | Outdoor
Work in Print
3 - 3
Binder Cover and Inside Pages for Wellness Healthcare Partners: A modular binder, pages can be added as the company expands. Used as graphic support for meetings, presentations and conventions, it matches their display materials.
Carrying Through on Style for Senior Lifestyle Corporation: Left: a pocket folder for Treemont Retirement Community features bound-in pages and pockets for floor plans and pricing; Top right: a #10 folder for Lincolnwood Place; Bottom right: a #10 brochure for The Spa at Mangrove Bay. The three pieces reveal the parent company's brand at a glance—the leaf pattern background with matching logos. All three pieces are over ten years old—classic styles stand the test of time.
Style Development: Two annual reports for The Les Turner ALS Foundation reveal the evolution of style over eight years, although both versions use the brand colors and logo. The 2004 annual report is a three-color square, "The Family Tree is the Tree of Life," a lyrical theme using images symbolizing the growth of this non-profit. The clean and simple layout of the 2012 annual report, "Celebrating Progress" supports the main subject: advances in ALS research.
A design classic is an advertising piece with timeless, aesthetic value. It serves as the standard of its kind and, despite the year in which it was designed, is still up to date. For advertising to become a classic it must stand the test of time. Design classics are often strikingly simple, essential, and are described with words like iconic, neat, valuable or having meaning.
These pieces are created to survive—they will look just as fresh ten years from now as they do today.
The challenge: To create graphic support materials that reflect the company brand, and also are easily updateable as client needs change.
The solution: To design modular materials in a classic style with an eye toward the future.